Let’s go straight to the statistics;
*The Norton™ Secured Seal (previously the Verisign® Trust™ seal) is viewed up to 650 million times per day.
*86% of online shoppers recognize the Norton™ Secured Seal and 11% said that they would not purchase on sites not displaying the Norton™ Secured Seal.
*Customer case studies show an increase of 10-34% in online transactions when a Norton™ Secured Seal is displayed.
It is very easy to ignore the fact that so many people may be abandoning your site due to a Norton™ Secured Seal not being displayed. It is also very easy to assume that it may be for some other reason, such as price or not having a particular product, but something they were searching for obviously brought them to you in the first place. Now think about if you actually operated your business out of a physical shop with 11% of people walking back out just because they felt unsafe, that’s over 1 in 10. How much money are you actually losing?
Some businesses shrug off the importance of the consumer confidence that Norton™ provides, usually justifying their choice by classing it as an unnecessary expense to their business. When you actually break down the cost per week or per month, you’ll find that most of your other overheads cost more, and this one will actually generate more income for you.
Cutting corners when it comes to online security and not choosing Norton™ shows a potential customer that you don’t really care about their security, and choosing a cheap certificate that does not verify the legality of the company raises questions as to what do you have to hide.
My advice, don’t cut corners, don’t choose the cheapest option, and save money elsewhere. Choose something that will encourage people to buy from you. Choose something that says you are who you say you are. Choose Norton™.
As one of the largest and most trusted SSL Certificate retailers globally, Trustico® sets the standard in offering a high quality SSL Certificate.