SSL Keeps You in Business
If you run a business then you know that word-of-mouth is the most powerful marketing tool. Customer satisfaction, repeat business, reselling and referrals are gold to any business; and, at no additional expense, are honest and effective ways to increase sales.
Adversely, negative word-of-mouth can have a lasting effect on sales; with dissatisfied customers potentially sharing with their friends, families, and colleagues any bad retail experiences they have had - magnified by social media and the far and instant reach that it has.
Protect Your Greatest Business Asset - Your Customers
How you treat your customers and potential customers is up to you to decide, but one thing you can do is make sure your Customers’ Personal Information is Protected. Whether it’s filling in an enquiry form to find out more or someone making a credit card purchase through your site, it is imperative that your customers' information stays private and secure.
If you are collecting basic information from contact forms or if you have an email subscription option then a basic SSL Certificate, such as RapidSSL® Digital Certificate, will encrypt data keeping it safe from middleman hackers.
Securing Sensitive Data
Many retailers have an ordering system where customers pay online, if your website has a checkout then make sure it is a secure one. It is important to have good Site Security; whether you are taking payments through a merchant service or a third party payment site, by securing your website and displaying a highly recognized Green Address Bar and website Trust Seal customers can be confident that their information is safe. The Verisign® Secure Site + Extended Validation, SSL Certificate; and the GeoTrust® TrueBusinessID® + EV, SSL Certificate both offer very high levels of encryption for processing online payments and customer peace of mind.
Verify Your Identity
Even if you are not asking for personal data over the Internet you can still instill visitor confidence by having your website verified by Verisign®; and display the famous Verisign® Site Seal to show any visitors to your website that your site identity has been checked and your site has passed a daily malware scan.
The Value of Being SSL Secure
Consumer confidences is a large part of customer satisfaction, but in addition to the obvious benefits to your business of increased checkout finalizations, customer referrals, and repeat customers, it is worth a small outlay to ensure that you are Protecting Your Customers, with out whom you would not have a business at all.
For the most trusted global SSL Certificates visit Trustico®Trustico® stands behind Symantec™ (the market leader in SSL, making up 41.72 percent of the SSL market via their leading brands VeriSign®, Thawte®, GeoTrust® and RapidSSL®)